PRESS RELEASES SERVICES

Enhance your online visibility, create product and service branding, and increase traffic to your website with a Submit Express SEO press release campaign. Studies by Zogby, the Pew Research Center, and similar organizations have found that the Internet has surpassed television, radio, and newspapers as the most important and frequently used news source in the U.S. What's more, news search engines such as Google News and Yahoo! News reach an even larger audience than sites like CNN.com. An optimized press release that ranks high in news search engines is thus one of the most cost-effective marketing tools available to businesses today.

WHAT WILL AN SEO PRESS RELEASE CAMPAIGN ACCOMPLISH?

• Marketing & Advertising Benefits

Optimized press releases are often featured for several days in news search engines as the top news stories for their given industry or keyword(s). This can result in a substantial number of page views and produce a short-term traffic burst for your website. Placement in search engines and news websites is organic, which means that the return on investment (ROI) provided by SEO press releases is potentially much greater than the ROI of marketing campaigns that rely solely on banner ads or pay-per-click advertising.
• Brand Building

When search engines or media websites display your company’s press release, they confer legitimacy on your products and services in a way that traditional marketing or advertising simply can’t match. An SEO press release campaign builds credibility for your brand by associating it with popular, objective, and well-established sources of information.

Every marketing campaign strives to create a link in the consumer’s mind between its brand and the consumer’s needs. SEO press release marketing creates something far more valuable: customer-initiated relevancy. A reader who finds your press release after searching online for a particular keyword has actively connected your brand to his or her interests. This organic method of brand building is one of the most overlooked advantages of online press releases.
• SEO Benefits

The optimized press release services offered by Submit Express provide several important SEO benefits:
SEO press releases can help your website achieve higher search engine rankings for its most important keywords
SEO press releases can improve your site’s popularity by encouraging inbound links from news sources, blogs, and other social media venues
Even after the initial interest in your news story has faded, your press release remains indexed on search engines, helping to raise the visibility of your company and its products and services
For advanced Internet marketing campaigns, your press releases can feature graphics, audio and video files, and other multimedia materials
Unlike with standard press releases, analytics can be used to view statistical information about your optimized press releases, enabling you to better understand and communicate with your target audience as your marketing campaign proceeds

WRITING GUIDELINES FOR WRITING YOUR OWN PRESS RELEASES

Style Guidelines:-
 1. Newsworthiness

A press release must be both newsworthy and timely. Potential subjects for a press release include the launching of a new product or service, the expansion of your business, a recent event or organizational milestone, or a noteworthy–and well-evidenced–trend or development within your industry.
 2. Tone

Avoid hype. Maintain an objective, rather than a promotional, tone. Do not refer directly to the reader as “you.” Avoid the use of “I” or “we” except within direct quotations. Avoid sales clichés and limit the use of industry jargon. Write clearly and concisely. Proofread the first draft of your press release, make necessary revisions, and proofread again.
 3.Structure

 3.1 Headline
              Your headline must grab a reader’s attention. To do so, it should be brief, uncluttered, and worded in active voice. The headline should convey the essence of your press release in a single sentence. Its message should be compelling, but not grandiose; suggestive, but not ambiguous; precise, but not exhaustive.

 3.2 Subhead
              The subhead functions as a one-paragraph summary of your press release. It should not be the same as your lead paragraph.
 3.3 Lead paragraph
              The opening sentence and lead paragraph are the most important parts of the body of a press release. They should be energetic and informative, and communicate the “who, what, where, when, why, and how” of your message. The lead paragraph has to persuade an editor and/or general reader to continue reading. A press release is usually accepted or discarded based on its opening paragraph.
 3.4 Second paragraph, etc.
              Write each paragraph of your press release with space restrictions in mind. In other words, a news editor should be able to cut off your press release after any given paragraph without omitting the most important elements of your message. With each subsequent paragraph, elaborate on the main message of your press release by adding tertiary information or descriptive details.
 3.5 Conclusion
             A press release may conclude with a brief “About Us” paragraph and/or a pitch line containing contact information.


Formatting Guidelines:-
1. Headline

The headline must be written in Title Case and should be no longer than 80 characters, including spaces. Do not use ALL CAPS.
2. Dateline

The body of the press release must begin with a dateline in the following order: City, State, Month, Day, Year. For the date, use the date on which the press release will be distributed. For example:

Los Angeles, CA, January 1, 2009 – This is the opening sentence of the press release…
3. Body

In general, one should avoid using single-sentence paragraphs. However, in some cases they can be useful for separating or emphasizing important information. Separate each paragraph with a single line break and each sentence with a single space.

An online press release should be about 300 to 400 words, including the head, subhead, and conclusion. A length of more than 800 words may inhibit press release distribution.
4. Conclusion

Provide the name of a contact person and the phone number and/or email address where he or she can be reached. Use the symbol “###” on a separate line to indicate the end of the press release.
5. Other formatting tips

Do not embed HTML in the press release. To avoid formatting problems, any graphs or charts should be sent as attached PDFs or image files. Do not use forced line breaks or non-standard characters or tables.